CRM4Legal.com -- New Site Launch

Posted by David

Following consultation with law firms, our global partners and staff, and nearly three months of work by a team of designers, developers and copy writers we have just launched the new website for CRM4Legal during Monday (8 December).

 

Feedback

 

Leading up to the new design we met with both law firms and staff to elicit feedback on what people thought was missing from the old site.

 

Those sessions were very helpful and provided much greater insight into what firms needed from a new CRM4Legal website.

 

Re-design Goals

 

Our re-design goals were quite clear:

 

-          Make the site easier to read and navigate (improved “look and feel”)

-          Offer enhanced resources and improved content – specifically addressing Frequently Asked Questions (FAQs) and product capabilities – CRM4Legal is more than just “marketing and business development” for law firms.  Firms have been keen to understand the business benefits of enhanced client care and mobility amongst others

-          Describe the business benefits and communicate ROI that marketing, IT, practice and general managers can use to “sell” the value of CRM4Legal to law firm partners

-          Communicate where firms can get local help and support  through the global network of CRM4Legal partners

 

On the whole we have managed to achieve these goals, laying the foundation for even greater site improvements in 2009.  The online visitor now has access to information related to the benefits of the CRM4Legal product and how it is significantly different to other legal CRM systems from a user experience perspective. New content focuses on ROI for law practices deploying the system, with a specific focus on how CRM4Legal helps law firms increase revenues, reduce costs, automate workflow, improve service and drive quality and growth.

 

“Going Live”

 

Going live with a site is a strange experience of mixed emotions. There’s a combination of both elation that the site is going live, mixed with a little anti-climax and the nervousness of waiting for law firm feedback, hoping that we haven’t missed anything obvious.

 

Feedback has been positive thus far and we look forward to receiving any suggestions that will help make the site even more useful and informative.